McDonald’s is spending $100 million to rebuild trust after the outbreak of E. coli
McDonald’s is shelling out $100 million in an effort to lure customers back to its restaurants after the outbreak of E. coli infected more than 100 of its customers last month.
The Associated Press reported the investment on Saturday. The goal is to bring customers back to stores after the fast food giant unknowingly served contaminated onions in its Quarter Pounder hamburgers.
Hard-hit franchisees will also be given $65 million, the company said in a statement.
The move comes days after the FDA issued its latest update on the outbreak, which has been linked to salvaged onions from Taylor Farms in California. To date, 104 confirmed cases of E. coli O157:H7 have been identified in 14 states.
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On November 13, the FDA he said at least 34 were hospitalized. Cases were reported in Colorado, Kansas and Wyoming and parts of Iowa, Missouri, Montana, Idaho, Utah, Nebraska, Nevada, New Mexico and Oklahoma.
Of the 34 hospitalized, four victims had hemolytic uremic syndrome, which can cause kidney failure.
One death has been linked to the early outbreak, but no other fatalities have been reported. The onset of illness was on October 21.
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“Of the 81 interviewed, 80 (99%) reported[ed] food at McDonald’s,” the FDA review reads. “Seventy-five people were able to recall certain menu items they ate at McDonald’s. 63 out of 75 people (84%) reported a menu item containing fresh sliced onions.”
“McDonald’s is also introducing salvaged onions from another onion supplier,” the statement said. “At this time, there do not appear to be any ongoing food safety concerns related to this outbreak at McDonald’s restaurants.”
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FOX Business has reached out to McDonald’s for comment.
The Associated Press and FOX Business’ Breck Dumas contributed to this report.
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