Yum China Holdings has marked a significant milestone with the opening of the 1,000th KFC store in Guangzhou province, China.
The milestone underscores the brand’s strong growth in the Chinese market since its entry in 1987.
Next to this landmark store, the 100th KCOFFEE cafe in Guangdong province was also launched, showing the popularity of the integrated business model.
The new KFC store and KCOFFEE cafe highlight Yum China Holdings’ commitment to growth and innovation in the food service sector,
Yum China’s strategy has seen the KCOFFEE model expanded to more than 500 locations across the country, with plans to reach 600 by the end of 2024.
The launch of the KFC brand in China began in Beijing’s Qianmen area and the brand now has 11,000 stores across the country.
The expansion in Guangdong province has been particularly notable, with the region serving as a testing ground for new products and business models.
Innovations such as self-serve food trucks and breakfast restaurants in subway stations have been piloted there.
In October 2024, KPRO, a new KFC concept store offering healthy and nutritious food options, was opened in Guangzhou and Shenzhen.
KFC China general manager Warton Wang expressed the company’s commitment to providing quality and customer service, saying, “As we continue our growth story in China, KFC will continue to fulfill our commitment to provide delicious, high-quality food; providing an outstanding customer experience; and to take care of our customers.
“Efficiency and innovation are two of our focus areas to successfully capture market opportunities and promote sustainable growth. KFC China’s story is still being written and the future will be very exciting.”
“KFC opens 1,000th store in Guangzhou, China” was originally created and published by Verdict Food Service, a brand owned by GlobalData.
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