Veritonic Empowers Creators and Brands to Improve Video Podcast Strategies with Advanced Audio Analytics
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NEW YORK – Veritonic, an industry-wide audio research and analytics platform, announced today advanced capabilities for analyzing and optimizing the audio performance of video podcasts. As platforms like YouTube emerge as a leading destination for podcast consumption, Veritonic’s new solutions help creators, brands, and marketers unlock deep insights into how their audio content resonates in the video podcast environment.
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The world of podcasting has undergone revolutionary changes. While audio-based podcasts once dominated the scene, platforms like YouTube have brought video podcasts to the fore, giving listeners an immersive and moving experience. As YouTube becomes the most popular podcast platform in the US, it’s clear that video podcasts are here to stay, as 84% of younger listeners—mostly Gen Z—report a preference for video podcasts, according to a recent study.
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“The way people consume podcasts has changed dramatically,” said Scott Simonelli, CEO and Founder of Veritonic. “It’s not just about audio anymore—today’s podcast audience wants to engage with content visually. Our platform’s ability to analyze the audio characteristics of video podcasts is essential for creators and brands looking to increase engagement, improve content, and better connect with viewers. As video podcasts continue to dominate platforms like YouTube, the power of audio is being overlooked.”
The Veritonic platform offers advanced audio analytics that can be applied to video podcasts, providing a comprehensive view of how audio performance influences listener engagement and experience when paired with video. With measurement solutions that assess the tone, emotional dynamics, and performance of content, Veritonic’s strong insights allow podcast creators and marketers to optimize their content to take advantage of the unique strengths of video podcast consumption.
Key features of Veritonic’s Video Podcast Audio Analytics include:
- Cross-Platform Analysis: Get insights into the audio performance of video podcasts across platforms and channels
- Audio-Visual Synergy: Understand how the combination of video and audio affects listener engagement, retention, and experience
- Second-by-Second Engagement Metrics: Second-by-second engagement measures the emotional impact of podcast audio down to every word in the text, helping creators fine-tune content to get the desired response from their audience.
- Brand and Ad Effectiveness: Explore how audio-driven brand messages and ads work in video podcast environments
As YouTube solidifies its position as the leading platform for podcasts, creators are adapting to the demand for more engaging content. Whether it’s through advanced video production or by integrating cameras into their recording systems, creators are increasingly upgrading podcasts for a more video-centric experience. For marketers, video podcasts offer an exciting opportunity to reach audiences with rich, multi-sensory content—drawing deeper connections between brands and listeners.
“The growing popularity of podcasts is reshaping the industry,” said Korri Kolesa, Chief Operating Officer at Veritonic. “With video now playing such an important role, it’s important for creators and brands to understand the difference between their audio content. Veritonic provides tools to not only measure the impact of audio, but to improve it in the context of video podcasts. This ensures that content creators and marketers can make data-driven decisions that improve audience engagement and brand awareness.”
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As the podcasting landscape continues to evolve, the Veritonic platform empowers its users to stay ahead of the curve by providing actionable insights that enhance both audio and video content. From assessing emotional engagement to refining brand messaging, Veritonic delivers analytics that drive smarter, more effective podcast strategies. For more information about Veritonic advanced analytics, visit www.veritonic.com or contact sales@veritonic.com.
About Veritonic
The world’s leading brands, agencies, publishers, and platforms rely on Veritonic’s extensive audio research and analytics platform to research, evaluate, and measure the ROI of their audio assets and marketing campaigns pre-, post-market, and post-campaign. The resulting insights empower clients to gain confidence in their audio investments, reduce risk through optimization, and increase their returns as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com.
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Contacts
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Kristin Charron
VP, Marketing
kcharron@veritonic.com
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