Gutfeld: The Jaguar rebrand made everyone talk when they weren’t really talking

So, as Anheuser-Busch learned, one bad ad can ruin your entire year. That company put a transgender person’s face on a Bud Light can – their stock crashed. It turns out that most guys don’t want to associate cheap beer with chicks and ————, and they don’t want to be told they’re bigots for feeling that way. But what about a high-end product like luxury cars?

Jaguar recently launched a new ad campaign. There is everyone talking while not actually looking. And yes, an obvious point will be made when they talk about it. And it worked, didn’t it? I mean, Alec Baldwin had everyone talking about Rust – not sure if the movie tickets sold.

What was that? Was that a list of all previous Biden-Harris Cabinet picks? It’s weird. It looks like Toucan Sam followed his nose into a big pile of cocaine. It looked more like a Kudlow hot tub party than a car ad. And look, if I want to see unattractive men in heavy makeup, I’ll watch ‘Jesse Watters Primetime’.

JAGUAR’S MARKETING DIRECTOR VIEWS CELEBRATING DEI’S REDEDICATION AFTER ‘REVIVAL’.

And what are the slogans? Create happiness. Was that translated from Fabio’s dating profile? Live openly, it sounds like something a drama teacher wrote in everyone’s yearbook. Do not copy anything – sounds like the Asian kid I sat next to in algebra before every test. But I haven’t seen so many empty slogans since Kamala Harris went missing. Of course, all that was missing from this ad was a car. Now, on another level, the ad agency has done its job. It caused a stir on social media. But then again, if I took a big dump off a plate of mashed potatoes and put it online, I’m sure that would cause a splash too. Which is the point.

The people Jaguar is appealing to are on social media, which I assume are gay Martian carnival freaks who don’t buy Jaguars. But as one Jaguar executive said, the goal is to make you feel uncomfortable. You did it. But if I want to be uncomfortable, I’ll go to Brit Hume’s annual massage weekend in Sag Harbor.

PRO-FAMILY VOLVO AD CELEBRATES LIFESTYLE FOLLOWING JAGUAR REBRAND BACKLASH

If you want to cause stress, you can save a whole lot of money. Just show Joe Biden eating a baby. Now, many people think that Jaguar has woken up. Well, thanks for connecting the dots, Matlock. Last summer, Jaguar participated in the ‘Attitude Awards’, which honored gay icons like Elton John and people who are not Elton John. Jaguar’s head of brand strategy, a designer who supports BLM, spoke at the event.

Whoa, shut the —-up! It’s a car company, for Christ’s sake – not the queen’s story hour. How about you tell me how many cup holders it has? He used more words than Joy Reid to say about Thanksgiving – diverse, inclusive, inclusive, cultural. I can’t believe Biden didn’t put him in charge of nuclear waste.

JAGUAR DUBBED ‘BUD LIGHT 2.0’ AFTER RELEASING AN AD RE-AFFIRMING ANDROGYNOUS MODELS, NOT CARS.

And he boasted that Jaguar has 15 DEI teams. Now, the last time I checked Pornhub… there aren’t that many racists. But it’s not just one DEI group – 15, which is proof of the parasitic effects of a competitive but non-profitable policy. And none of them participate in the company’s mission, which is to make a large profit-changing vehicle instead of its competing mission, which is to defend itself.

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It only grows like a cancer in every company it lives in. I’m willing to bet that at Jaguar, there are more DEI controllers than car designers. I can’t wait to see what the car is like. Want to bet automatically – but identify the stick?