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Samsung’s new AI-powered refrigerators will allow direct grocery ordering

Samsung brings the power of grocery shopping to its artificial intelligence refrigerators.

US customers will be able to retrieve groceries “directly from the screens” of their Samsung Bespoke refrigerators thanks to an upcoming feature that combines Samsung’s “proprietary food recognition technology” with Instacart’s product-compatible application program interface (API), the company said Thursday. .

The feature, which comes from a recently announced “multi-year” partnership between Samsung and the online grocery service, will be introduced in Samsung’s Bespoke fridges by 2025 with “different types of screens” and its “AI Vision Inside” technology.

People walk past the Samsung logo displayed on the glass door of the Seocho company building in Seoul on October 27, 2022. – South Korean technology giant Samsung Electronics on October 27 said its third quarter operating profit fell 31.39%. ((Photo by JUNG YEON-JE/AFP via Getty Images) / Getty Images)

It will be available in Samsung’s older AI Family Hub+ refrigerators, as long as they have its food recognition technology, this year as well, according to Samsung.

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The company said that eligible existing models will get this feature with a network update. The schedule for that is still being worked out.

“The combination of Samsung’s core technology and Instacart’s outstanding grocery shopping platform will be a great example of how collaboration can create a new level of convenience,” Samsung Electronics CEO Jeong Seung Moon said in a statement.

Samsung also described the Instacart partnership as “the company’s latest step forward in Samsung’s journey to add value to the user experience by partnering with other forward-thinking technology leaders.”

Its “AI Vision Inside” already helps owners track food in their fridge. It relies on deep learning cameras and models to do that, according to the company.

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The technology can identify up to a dozen foods, while “names and expiration dates for unknown foods must be set manually,” per Samsung.

The upcoming feature will extend the “AI Vision Inside” by “allowing refills through Instacart, directly from the fridge,” it said.

When this feature goes live, US Samsung Bespoke fridge owners will need to have a Samsung and Instacart account, as well as Wi-Fi to take advantage of it, according to a company statement. They will also need to live in an area where Instacart operates.

Instacart logo for employees

A close-up of the Instacart lanyard, commonly worn by gig economy grocery delivery service workers while shopping for customers at grocery stores, in San Ramon, California, May 7, 2019. ((Photo by Smith Collection/Gado/Getty Images / Getty Images)

The company said the 32-inch AI Family Hub+ and the soon-to-be-launched 9-inch AI Home will be among the 2025 Bespoke models to introduce the feature.

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A Bespoke refrigerator with a 9-inch AI home screen is expected to be highlighted at CES 2025 along with a host of Samsung’s other high-tech home appliances. Samsung previously described the Bespoke 9-inch AI Home fridge as a device that “caters to consumers looking for advanced Family Hub features in a compact size.”

CES 2025 will start on Jan. 7 to Jan. 10.


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