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The new year is just over a week away, and fast food companies have been busy strengthening their value proposition for customers.
Several big-name chains have already added or announced deals aimed at appealing to value-conscious fast-food eaters.
NANUET NY – JUNE 28: A general view from a Wendy’s store on August 9, 2023 in Nanuet, New York. (Kena Betancur/VIEWpress/Getty Images)
Wendy’s has introduced a limited-time “2 for $7” deal to its app. It revealed this offer, which can be found in the “Food Deals” section, on Monday.
Under the deal, customers can choose two separates from Wendy’s Spicy Chicken Sandwich, Classic Chicken Sandwich, Dave’s Single and 10-piece Chicken Nuggets or “stack two” of one of those items, according to the company.
There are 16 combinations available as part of the deal. It will continue until March 2.
An illuminated Burger King sign is seen on August 25, 2014 in Washington, DC. Fast-food chain Burger King plans to buy Canadian chain Tim Hortons for what would make it the world’s third-largest fast-food chain. As part of the de ((Photo by MANDEL NGAN/AFP via Getty Images) / Getty Images)
Meanwhile, Burger King has new $5 Duo and $7 Trio deals.
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When guests order a $5 value meal, they can order any two menu items including a Whopper Junior, Original Chicken Sandwich, Bacon Cheeseburger, Medium Fries, 8-piece Chicken Fries or a moderate soft drink, according to the series. For the $7 Trio, they can choose three.
Those Burger King deals are scheduled to run through March 3, per the company.
Sign fast food brand Taco Bell on 18 May 2022 in London, United Kingdom. Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell. (Mike Kemp/In Pictures via Getty Images/Getty Images)
Meanwhile, Taco Bell said Tuesday it plans to “increase the value of the price point” with new $5, $7 and $9 Luxe Cravings Boxes. They will be seen for the first time in Jan. 16 and remain on their menu “until early June,” according to a press release.
The $5 Classic Luxe Cravings box will contain a Beefy 5-Layer Burrito, Crunchy Taco, Cinnamon Twists and a medium drink. The upcoming $7 Supreme Luxe Craving Box will feature Chicken Chalupa Supreme, Beefy 5-Layer Burrito, Crunchy Taco, Chips and Nacho Cheese Sauce paired with a central drink, Yum! Corporate-owned Taco Bell said.
In the $9 Discovery Luxe Cravings Box, Taco Bell diners can expect Doritos Locos Tacos, Crunchy Taco, Cinnamon Twists, a mid-range drink and “another new addition to the Taco Bell menu[s] (it rotates regularly),” according to the company.
Other chains – McDonald’s and Subway – have also recently introduced their value offerings for the new year.
The McDonald’s logo is seen near the restaurant in Santa Monica, United States on November 13, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images) (Jakub Porzycki/NurPhoto via Getty Images/Getty Images)
McDonald’s “McValue” menu officially launched on Tuesday. The new “Buy One, Add One for $1” deal and its existing “$5 Meal Deal” are both on it, according to the company.
With the breakfast version of “Buy One, Get One for $1,” four menu items — Sausage McMuffin, Sausage Biscuit, Sausage Burrito and Hashbrowns — are eligible. Meanwhile McDonald’s offers six pieces of Chicken McNuggets, Double Cheeseburger, McChicken and small fries as its lunch and dinner options.
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The $5 Meal deal will remain on the “McValue” menu through the summer, McDonald’s said.
The chain first detailed its plans for the value platform and the recent extension of the $5 Meal Deal about a month and a half ago.
The underground restaurant’s logo is seen on a napkin in this Aug. 30, 2017. (Reuters Photos/Thomas White/Illustration/Reuters)
At Subway, customers have seen the sandwich chain launch a “Meal of the Day” for a limited time.
The company said the “Meal of the Day” offers “a different Subway favorite” every day of the week, such as Cold Cut Combo on Mondays, Meatball Marina on Wednesdays and Tuna on Fridays. Pair each sandwich with a small fountain drink and two cookies or a bag of chips.
The “Meal of the Day” costs $6.99 per sub-inch, according to Subway. For foot length, the price tag is $3 more.
The cheap 2025 offerings come after a number of chains rolled out value offerings last year aimed at consumers feeling the pinch in their wallets and holding back from visiting fast-food restaurants.
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Fast-food chains have been struggling with consumers contributing to lower prices in recent quarters.
“In our last call, we shared that the QSR sector has declined significantly in many of our markets as industrial activity has decreased in several major markets, and that consumers, especially those in the lower income bracket, were choosing to eat at home more often. . This trend continued in the third quarter,” for example, McDonald’s CEO Chris Kempczinski in late October.
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