The Garden of Europe campaign is investigating sustainable packaging methods for European kiwis and apples.
This initiative, funded by the EU, shows a commitment to sustainability, product quality, and consumer needs while adhering to the common agricultural policy (CAP) and the EU’s environmental goals.
Packaging is said to be a complex issue within the EU, with our eco-friendly and bio-based options presenting challenges such as high costs and reduced shelf life.
Other plastic packaging methods must also ensure the freshness and durability of the product, which is often difficult to achieve.
The specific types of packaging desired for apples and kiwis have not been fully specified by the campaign, instead emphasizing the need for transparency and solutions.
The Garden of Europe campaign is seen as a work in progress, with European kiwi and apple producers focusing on compliance with EU guidelines.
These efforts underscore the sector’s commitment to innovation and sustainable development.
Through activities and interactions with consumers in target markets such as India and Indonesia, the campaign gathers information to create environmentally friendly, attractive, and functional packaging.
The Garden of Europe campaign acknowledges the evolution of sustainable packaging, with much work required to balance costs, logistics, and environmental objectives.
“Garden of Europe explores sustainable packaging of kiwis and apples” was originally created and published by Packaging Gateway, a product owned by GlobalData.
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