THE Jollibee GROUP has opened the first branch of Singapore brand Tiong Bahru Bakery in the Philippines, marking the fast-food giant’s foray into fresh viennoiseries and handmade pastries.
The branch is located at Verve Residences Tower 2, Bonifacio Global City (BGC) in Taguig, Jollibee said in a statement on Wednesday.
Jollibee Group Global President and Chief Executive Officer (CEO) Ernesto Tanmantiong said the new store is the first international branch of the Tiong Bahru Bakery brand.
“Introducing Tiong Bahru Bakery to the Philippine market is in line with our commitment to provide Filipinos with delicious, world-class food,” he said.
Tiong Bahru Bakery has 21 branches in Singapore. It is known for its croissants and other handmade pastries using French ingredients.
The brand’s dining experience is complemented by coffee from sustainably sourced beans produced by the Common Man Coffee Roasters brand.
“For many years, Tiong Bahru Bakery has been synonymous with serving as the epitome of croissants and a host of unique creations. Now, with its arrival in the Philippines, we want the place to be a place people will see where they can indulge in freshly baked products while immersing themselves in the store’s inviting atmosphere,” said a Jollibee executive. Group Philippines Joseph Tanbuntiong.
Jollibee said the BGC branch is open every day from 7 am to 10 pm
The Jollibee Group portfolio consists of 19 brands with more than 9,500 stores in 32 countries. Some of its brands include Jollibee, Chowking, Greenwich, and Red Ribbon.
On Wednesday, Jollibee shares were unchanged at P251.40 per share. – Revin Mikhael D. Ochave
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