Amazon is ending its ‘Try Before You Buy’ program
Online retailer Amazon is ending its “Try Before You Buy” service, which allows its prime customers to try on a dozen clothes at a time for a week before deciding which ones they want to keep.
The e-commerce giant announced on its website that the program will end on Jan. 31.
When asked about the reason behind this decision, an Amazon spokesperson told FOX Business that the company heard from customers that they prefer to shop at Amazon’s clothing and accessories stores, which offer more selection and faster delivery speeds compared to less selection and longer delivery. times for “Try Before You Buy” items.
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“Given the combination of Try Before You Buy only measures a limited number of items and customers are increasingly using our new AI-powered features like virtual try-on, personalized size recommendations, featured reviews, and enhanced size charts to ensure they’re getting the right fit . appropriate, we are phasing out the Try Before You Buy option, effective January 31, 2025,” said a spokesperson in a statement about this.
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“Of course, customers will continue to enjoy fast, free shipping, with easy, free returns on our full clothing selection,” they added.
Some stores have compared the “Try Before You Buy” program to personal styling services like Stitch Fix. It’s the same as customers can order items and pay only for what they keep and return the rest.
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However, Amazon does not offer personal style through its system – customers can simply choose any clothes, jewelry, shoes and accessories they want from a wide selection of items.
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