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The North East overtakes the South as the UK’s pay rise capital

Workers in the North of the UK are more likely to get a pay rise than their counterparts in the South, according to the new Salary Trends Report 2025 from Totaljobs.

The research, which draws on 17.5 million online job adverts and a survey of 3,000 people, found that 84% of workers in the North East benefited from a pay rise in the past year, compared to just 69% in the South East.

Outside of London, the Northern regions fared better than the South in terms of pay rises, with 83% of workers in Northern Ireland receiving a pay rise, followed by Scotland (78%), the North West (77%) and Yorkshire (73%). Meanwhile, the South West of England is also lagging behind, seeing 70% of workers enjoying a pay rise.

Despite these trends, London remains the highest paid region, with 77% of those in the capital reporting a rise in wages. Totaljobs said the figures point to a changing economic climate, with Northern hubs such as Manchester, Newcastle and Edinburgh gaining prominence as cost-of-living advantages attract more talent.

The highest paying sectors in Newcastle, the largest employment center in the North East, are Law (£44.2k average salary), Technology (£43.8k) and Engineering (£42.7k). In Belfast, the highest paying occupations include Technology (£42.5k), Logistics (£41.1k) and Education (£40.4k). North of the border, Edinburgh offers strong prospects in Technology (£49.8k), Insurance (£48.4k) and Construction (£45.2k).

Natalie Matalon, Chief People Officer at Totaljobs (part of The Stepstone Group), said: “Paychecks tend to go further in the North than in the South and – although there is still a big North-South divide – places like Manchester, Newcastle and Edinburgh are increasingly they become attractive places to live and work.”

Despite more than three-quarters of UK workers receiving a pay rise last year and signs that inflation is slowing, 56% continue to worry about their finances, while those in Wales (63.7%) and Yorkshire (63.5%) feel more worried.

Financial uncertainty is also creating labor market movement, as 31% of workers plan to look for a new job by 2025, largely due to the prospect of higher wages. According to the report, 72% of candidates cite salary as the most important factor when choosing a role.

Matalon added: “Job seekers on average are considering new roles that offer at least a 13% pay rise.” With macroeconomic uncertainty, workers will not leave the relative security of their current employer without a reasonable benefit to balance the risk.”


Jamie Young

Jamie is a Senior Business Correspondent, bringing over a decade of experience in UK SME business reporting. Jamie holds a degree in Business Administration and regularly participates in industry conferences and seminars. When not reporting on the latest business developments, Jamie is passionate about mentoring aspiring journalists and entrepreneurs to inspire the next generation of business leaders.




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