Samsung will launch the Galaxy S25 series of phones in the Philippines on Feb. 14

SAMSUNG Electronics Co. launched its Galaxy S25 smartphones, with its own title the flag The Galaxy S25 Ultra handset, which uses Artificial Intelligence (AI) technology for user personalization.

It was officially launched at Samsung’s Galaxy Unpacked event on Jan. 22, the Galaxy S25 series smartphones – namely the flagship S25 Ultra, S25+ and S25 – will be available in the Philippines starting Feb. 14. The pre-order period will start on Jan. . 23 to Feb.

“Galaxy S25 is intelligently designed to understand your needs and your process, powering the mobile AI experience,” said Isabelle Kim, flagship product sales manager at Samsung Philippines, at a media preview event last week.

“It interprets context, usage patterns and user preferences to provide accurate information like never before.”

The S25 Ultra comes in four colors: Titanium Silverblue, Titanium Whitesilver, Titanium Grey, and Titanium Black, as well as three more online exclusives. Its price starts at P84,990 for the 256GB model, while the 512GB variant is priced at P93,990 and the 1TB model costs P110,990.

Meanwhile, the S25+ and S25 are available in Navy, Icyblue, Mint, and Silver Shadow colors, as well as three online exclusives.

The price of the S25+ starts at P67,990 for the 256GB variant, while the 512GB model costs P76,990. For the S25, retail prices are P51,990 (256GB) and P60,990 (512GB).

Samsung’s latest device line will include new Galaxy AI features, led by AI Select, which makes actionable suggestions for users.

Meanwhile, the improved Search Circle feature has now improved the recognition of text, images and sounds in videos.

“Human-like” AI phone agents enable a conversational search experience using natural language and easy configuration of device settings with Personal Concierge.

The integrated AI platform also allows users to complete multi-step tasks with one click and without needing to switch between apps with Cross App Action, which can be used across Samsung and Google apps, as well as other third-party apps like Spotify and WhatsApp. .

Among the phones’ personalized AI features is Now Brief, which provides users with personalized information based on their needs and routines, including reminders, most-used apps, and actions.

Galaxy S25 series devices also come with Advanced Post-Quantum Data Security to ensure cloud and in-device protection while using AI.

As for the hardware, the S25 series devices are powered by the Galaxy’s Snapdragon 8 Elite chipset, which Samsung says will improve user experience with AI and ensure power. efficiency and improved graphics. They use One UI 7.

The phones feature improved heat dissipation with enlarged thermal vapor chambers efficiency.

The flagship Galaxy S25 Ultra has an updated rear camera, as it has a new 50-megapixel (MP) ultra-wide camera, an upgrade from the 12-MP ultra-wide lens of its predecessor, the Galaxy S24 Ultra.

The new sensor’s increased resolution and brightness range will allow users to take more detailed photos, Samsung said.

The new smartphone also has a 200MP primary camera and a 50MP telephoto lens.

The S25 Ultra cameras are also powered by Galaxy AI, with its advanced Next Generation Provisual AI engine that allows for less noise when taking videos at night or in low light conditions. The phone also has video fine-tuning features, including 10-bit HDR and Audio Eraser to eliminate or reduce noise.

For photography, the phone comes with AI-powered Visual Aperture and Galaxy Log features, along with AI editing tools.

Samsung said the Galaxy S25 Ultra is the thinnest S series device ever, with slimmer and slimmer bezels compared to its predecessor. the flag.

The phone has an advanced titanium design and comes with a Corning Gorilla Armor 2 glass display with drop protection and scratch resistance. – Beatriz Marie D. Cruz