TikTok Shop powers Mega Prime Foods’ journey to grow food for the Filipino family

In every Filipino kitchen, Mega Prime Foods has become a staple, providing affordable and nutritious products for generations. In partnership with the TikTok Store, the brand is raising this commitment by developing its e-commerce presence.

By using the ACE Indicator System for TikTok Shop, which focuses on Assortment, Content, and Empowerment, Mega Prime Foods has been able to expand its reach and elevate its presence in the e-commerce space, giving Filipino families greater access to its variety of products. .

Strengthening Brand Presence with TikTok Shop

Since launching on TikTok Shop in 2023, Mega Prime Foods has experienced a 150% increase in product views and a 95% improvement in overall engagement through the platform’s integrated tools. With a wide range of affordable, ready-to-eat and canned goods, the brand has successfully reached a wide audience. TikTok Shop’s unique ability to combine entertainment and commerce has allowed Mega Prime Foods to truly engage consumers, turning ordinary shopping experiences into memorable moments.

“TikTok Store has been instrumental in helping us expand our product range and reach more Filipino homes. With the help of the platform, we were able to align our goals with a focused strategy that includes product diversification, engaging content, and continuous development,” shared Marvin Tiu Lim, Chief Growth and Development Officer of Mega Prime Foods.

Expanding Product Range and Accessibility to Filipino Families

The support of TikTok Store has enabled Mega Prime Foods to expand its product line by 20%, with new offerings such as premium canned vegetables and ready-to-eat meals that cater to the changing needs of Filipino consumers. The platform allowed the brand to launch limited edition bundles and special offers that resulted in a 30% increase in sales during special promotions.

Mega Prime Foods’ ACE strategy emphasized the importance of Assortment, ensuring that new and exciting products are introduced regularly. This has helped families across the Philippines access nutritious food options without compromising quality or budget.

Communicating with consumers through Dynamic Content

Mega Prime Foods’ strategic use of TikTok Shop’s content creation tools has achieved a strong connection with its consumers. Cooking demonstrations, food preparation courses, and product demonstrations led to a 25% increase in engagement rates. In collaboration with local influencers, the brand also created engaging content that resonates with families looking for affordable food solutions.

“TikTok Store has given us the ability to connect with our customers on a deeper level. “The platform’s focus on content creation has allowed us to not only showcase our products but also encourage families to cook nutritious meals together,” added Mr. Tiu Lim.

Using TikTok Store Data Insights for Strategic Growth

Using TikTok Shop’s Empowerment tools and analytics, Mega Prime Foods makes data-driven decisions that improve product offerings and marketing strategies. This information enabled the brand to develop ad campaigns that resulted in a 40% higher conversion rate and to improve the product presentation to better match customer preferences.

According to Franco Aligaen, Head of Marketing for TikTok Shop Philippines, “At TikTok Shop, we believe in empowering brands like Mega Prime Foods to thrive in the digital age. We are proud to help them change the way Filipino families get food, making healthy eating not only affordable, but also fun and engaging.”

Fueling Growth through Innovation and Empowering Consumers

Looking ahead, Mega Prime Foods is poised for continued growth as it continues to leverage TikTok Shop’s strong tools and insights. With a focus on expanding its product range and reaching more consumers through engaging content, the brand is determined to fulfill its promise of making nutritious, budget-friendly meals accessible to Filipino families.

As Mega Prime Foods continues to innovate and adapt to the changing digital landscape, its relationship with TikTok Shop remains vital. Through its tools and expertise, the brand is dedicated to enriching the diet of the Filipino family with affordable and nutritious food options that are socially relevant.

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