Dem Rep. spotlights Harris’ campaign to rely on celebrity endorsements: ‘No one cares’

Rep. Greg Landsman, D-Ohio, tore into his party Friday for skipping out on high-profile celebrity endorsements during the 2024 election cycle.

Appearing on “CNN This Morning,” Landsman suggested that the Kamala Harris campaign banking on celebrity support to increase her chances of beating President-elect Donald Trump was a bad strategy because ordinary Americans don’t care.

“Like, no one cares if some of these people — we like their movies, we like their music. Who did they vote for? Eh, it’s not that important,” said CNN’s Kasie Hunt.

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Hunt drove home Landsman’s point with a clip of the party’s focus group voter rally at a time when participants criticized the Democratic Party for its lack of authenticity and reliance on Hollywood elites to sell its message.

One voter said, “I feel like celebrity endorsements should end because everyone is laughing, and it’s all a circus full of stars.”

Another voter chimed in, telling Democrats that if they want to win next time, they need to “talk to the grassroots, talk to the people.”

Landsman told Hunt he agreed and heard calls for people in his neighborhood to be measured.

“I left social media a long time ago, so there is no Twitter, no Instagram, no TikTok. Now we have accounts and I put things up, but I don’t scroll,” he said, talking about his work accounts.

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Singer Beyoncé and Democratic presidential nominee Vice President Kamala Harris embrace as they attend a Harris campaign rally in Houston, Texas on October 25, 2024. (REUTERS/Marco Bello)

“I get all my knowledge from people, so, at home, whether it’s on the football field – I’m a football dad – or at the grocery store, or at our town hall, this is exactly what I hear, which is ‘Do the work,’ ‘Please feel normal,’ ‘Have a pragmatic,’ ”he said.

“Yes, we like it when the center goes and the food center works together. That’s what we want. That’s where you’re going to solve the problems,” he continued, before adding that the opinion of voters about celebrity endorsement “is funny, because it’s true.”

Hunt followed up by asking if that endorsement “makes Democrats seem out of touch,” to which Landsman replied, “Yeah, I do if you hang out with these celebrities — it’s not the life I live, so yeah, that feels different.”

Harris’ campaign has featured several major celebrity endorsements this cycle, enlisting the likes of pop star Beyoncé, rapper Cardi B, singer Usher, rock star Bruce Springsteen and others to get the public to vote for him. Harris.

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Taylor Swift looks good before she watches the game between the Kansas City Chiefs and the Denver Broncos on Sunday, Nov. 10, 2024, in Kansas City, Mo. (AP Photo/Ed Zurga)

Even pop star Taylor Swift has endorsed Harris, though the support did not appear to spur him to defeat Trump, who won a second term in a landslide victory last week. This prompted celebrity commentators and “Brilliant Idiots” podcast hosts Andrew Schulz and Charlamagne to wonder recently whether a culturally powerful figure like Swift is now politically irrelevant.

“But really, Taylor Swift doesn’t really have that kind of juice,” Schulz noted. “He doesn’t!” Charlamagne replied.